VIDEO: Would You "Pay" for McDonald's With an Act of Kindness?

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BY:
User Experience Researcher
Additional contributions by Dan Leadbetter and Louis Ramirez.

McDonald's Super Bowl Commercial claimed that the burger company would dish out free food to random customers, if those customers would perform a joyous or kindly act. It's a campaign that tugs at your heart-strings, while, simultaneously, clogging your heart's arteries. Well, the promotion has started and videos of people dancing, calling loved ones, and complimenting strangers to get free food are starting to appear on the Internet.

In this brief — yet lively — video, our experts discuss if they would "give some love" to get a free apple pie.


What about you, readers? What do you think of McDonald's new campaign? Would you dance for a QPC? Tell us in the comments below!

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User Experience Researcher

Jeff Somogyi is the DealNews User Experience Researcher. Since working here he's written deals, features, promotional and newsletter copy, blog posts, as well as scripts for our videos.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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10 comments
pottsgw
What is Louis smoking? Why would McD's want people to post pictures of their disgusting looking food that looks nothing like the plastic stuff they use in commercials?
February 5, 2015
pottsgw
Well, supposedly the "price" pops up on the register by random selection.
Anyone want in on an over/under pool on how long before someone like Anonymous hacks their system and swaps out the tasks with some wildly innapropriate ones?
February 5, 2015
Greg the Gruesome
I want to see a video of a McDonald's customer saying, "Shut up and take my money" in response to the offer of their order for free.
February 4, 2015
bernd
Waiting for the video of someone giving CPR to a heart attack victim that was dumb enough to eat there.
McDolans,I'm hating it.
February 4, 2015
vinaytampa
Just another sales tactic by McD to entice more customers in. Totally agree with frenchyaz.
February 4, 2015
Lindsay Sakraida (DealNews)
@frenchyaz You should contribute to the @nihilist_arbys Twitter account
February 4, 2015
frenchyaz
The trick is that the participating McDonald select "randomly" people, meaning that even though you are going in you may not get your free meal. Seems like they are trying to make changes, at least they in a funny way. Meanwhile, nothing is really changing. Ronald McDonald is still a skinny clown while his customers put on the weight due to the junk food served there. Internet is your friend, ignorance is bliss. Enjoy a hug and love the free fat (which is not fat free).
February 4, 2015
Jeff Somogyi (DealNews)
I realized, after we finished recording, that I might actually AVOID McDonald's until the promotion is over!
(Because I am THAT afraid of showing emotion in public?)
February 4, 2015
Lindsay Sakraida (DealNews)
Also, this is a pretty great headline about it: http://pic.twitter.com/lhKfhDg7pl
February 4, 2015
Lindsay Sakraida (DealNews)
As a society, I guess there isn't much we won't do for free food.
February 4, 2015