VIDEO: To Prevent Wear, Never Wash Your Jeans. (Is This Gross?!)
The CEO of Levi Strauss says jeans last longer without washing. We discuss if this is disgusting.
Updated
During a recent conference, Chip Bergh, the CEO of the jeans company Levi Strauss, revealed that the pair of jeans he was wearing has not been washed in over a year. The claim is that they last longer if you don't run them in the washing machine... ever.
In this brief — yet lively — video, our experts discuss if this is gross.
What about you, readers? How often do you wash your jeans? Tell us in the comments below!
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I've gone to dinner before and worn jeans that are of the nicer caliber for only a few hours, so I can see why that would be an acceptable reason to re-wear them. Otherwise though, I think it's just disgusting to sweat/molt into your clothing and not feel they need to be washed.
#gag
I have a completely open sided building that I hang the jeans in year-round, the cold winters kill off all the bugs. Save the earth and wear jeans
I own about 25-30 pairs of jeans all prices ranging from thrift store and online store bought $3.99 to $170. I own 6 pairs of Uniqlo's $20 jeans and I have not washed any of them for over 2 years. I also own 10 pairs of 7 for all mankind, about 3 pairs of Banana Republic, countless Levi's even the waterless kind, Naked and Famous, Bonobos and so on. My Nudie Jeans (cost around $170) have been worn quite a few times since I bought it 6 months ago and they still retain that same look when I first bought them. Nudie Jeans is probably one of the best premium jeans out in the market today since they are made of organic cotton and they have length sizes as suppose to just 34 lengths like the rest.
If you want your jeans to last and look the same when you bought them, you should never wash them. Jeans, like other cotton made garment tends to deteriorate over time. The more you wash the jeans, the softer it gets which make it easier it is to break.
By the way, I read in Consumer Reports once that even if you wash your laundry in hot water in the washing machine, the water doesn't get hot enough to kill bacteria. The dryer is where they die (though I don't remember if even the lowest temperature setting on the dryer is hot enough to kill bacteria).
Remember that Dry Cleaning your clothes is not actually washing them either and the reason that we don't view Dry Cleaning as gross is because we aren't there to watch how they do it. We just drop them off and when we return we assume that they have been washed even though dry cleaning is not washing. Keep in mind that not all bacteria is bad and there are millions of bacteria in your mouth right now. On your hair and skin despite showering on a regular basis. When was the last time you washed your mattress? Yeah we wash our sheets but you sleep on your mattress everyday for years and no one ever thinks twice about your mattress never being washed.
Oh, and women (not to mention men who sit to urinate) aren't exempt! Public toilets (heck, many homes' toilets) are nasty on the outside (not to mention the bathroom floor) and getting that "accidentally" your pants results in same problem.
WASH YOUR PANTS FREQUENTLY, PEOPLE!
And Dan, $125 isn't a lot for high-end jeans -- check out Momotaro, Iron Heart, 3sixteen.