Tinder, a dating app, thinks you'll pay more for its premium service if you're old. You can subscribe to Tinder Plus, which removes ads and unlocks new features, for $9.99... but only if you're under 30! Born before 1985? You'll pay $19.99.
In this brief — yet lively — video, our experts discuss if this is ageist and discriminatory against "old" folks, or if this is simply a way for Tinder to let younger cash-strapped people afford a dating app.
What about you, readers? Is it prejudice to charge more for different ages, or just sensible business? Will you be swiping left on Tinder's new offering? Tell us your thoughts in the comments below!
Of course, that was probably the point. Tinder didn't actually want to charge a bunch of 33 year olds $20. It wanted to charge a bunch of "28" year olds $10, which in turn will make their product appear more desirable to new users, since the most common search limiter will yield many more results in a given geographic area.
BUT, I'm doubtful that their testing included actually TELLING the participants that they'd be charged more than their younger counterparts; knowing that bit of information seems like it will yield contempt from 30+ users. Tellingly, the ratings for the app tanked within hours of the announcement. So in that respect, it seems like BAD business because they're pissing off a large chunk of their users.