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VIDEO: Does the Color of Your Food Matter?

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Kraft recently announced that they've figured out a way to remove the artificial yellow dyes from their classic macaroni and cheese, but still keep the nuclear orange glow! The color will now be derived from a blend of paprika, annatto, and turmeric, and other natural sources.

In this short video, our experts discuss how important colors are when it comes to food.


What about you, readers? How do you feel about Kraft shifting to all-natural ingredients? Does the orange color matter? Tell us your thoughts in the comments below!


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User Experience Researcher

Jeff Somogyi is the DealNews User Experience Researcher. Since working here he's written deals, features, promotional and newsletter copy, blog posts, as well as scripts for our videos. Follow him on Google+, Twitter at @sommerjam or his blog.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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