VIDEO: Do You Use Ad-Blocking Software?


With the upcoming release of iOS 9, iPhone users will be able to install ad-blocking software onto their phone's Safari web browser. That means that pages should load faster and users won't have problems with accidentally clicking on ads... but content creators don't get any ad revenue. In this brief video, our ad wizards talk about the pros and cons of blocking ads!

What about you, reader? Will you jump at the chance to use ad-blocking software on your iPhone? Or do ads just not bother you? Tell us your thoughts in the comments below!

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Jeff Somogyi
Contributing Writer

Jeff Somogyi is constantly trying to come up with ways to surprise and delight audiences the world over. He takes humor seriously ... too seriously. (Honestly, we've never seen him laugh ... it's kinda creepy.)
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Lindsay Sakraida (DealNews)
I thought this was an interesting writeup about the situation:
FYI - when I want ads, I go to DealNews! Seriously, I visit every day because I *AM* interested in deals and products.
So advertisers should go to DealNews if they want my business, for everything else, I use
UBlock Origin.
-60% less data usage (or more)
-Pages load 3-10 times faster
-Mobile devices become much more responsive
-Much Less likely to go over your data cap
-Usable info on your screen
-Reduced accidental clicks on garbage ads
-Significantly reduced likelihood of getting Malware on your device
-Prevents your movement on the web from being tracked
-Much Better User Experience!

-Web sites need to find some source of funding, possibly reducing quality or quantity
-Ads will become more aggressive, find more ways around adblockers
-Someone will call big brother to help (the government intrusion)

I predict the ad wars will rage on.
Ad blockers have become a necessity because advertisers and web designers have no sense of propriety or proportion. Network speeds have improved but web page load times are taking much longer.

Perhaps if developers were relegated to 5-year old hardware and displays my user experience would improve.
Haven't looked at an ad in years and I won't. Do I feel bad for the developers... Nope
Yes. My PC is older, and there are a great many sites that get really, really abusive with their ads. Web pages on those sites can slow down to a real crawl. Install Ad Block Plus, and BOOM: pages load instantly. This is a no-brainer, really.
Adblockers? YES!
I use adblocking on all my computers and devices, but I try to turn them off for sites I like and use often. However, it isn't always easy to do this on a mobile device. Hopefully, they will make this easier.

Really though, advertisers should be mad at cellular providers, not consumers. If they weren't gouging us for every megabyte we use, then maybe people wouldn't be so eager to adblock on mobile.
Yes, I've been using the Adblock Plus add-on for Firefox for PC and just installed the Adblock browser app on my Android phone. It's great not having to deal with advertisements!
B from C
Yes, yes, and yes.

I'd rather go back to the days of gopherspace than support online ads. Remember when paying for cable gave you no commercial interruptions?

Commercials/Ads are the devil. I've been using adblocking for years to avoid the bandwidth sucking garbage on the internet. I use cds/mp3s to avoid the crap when listening to music. And I download or dvr all my shows to avoid it on television.

I'm willing to pay a small premium for a service if it can be provided without ads. To me, it is unacceptable to tolerate the constant barrage of brainwashing nonsense that floods the media outlets. This whole "we need ads to survive" is crap and I'd rather see half the websites, half the radio networks, and half the television stations wither and die than put up with advertisements.
Interesting video, but a bit off on some points. Yes, Google makes a lot money off ads, but so do Yahoo, Bing, Mindspark, Conduit, etc., so it's hardly a case of Apple targeting Google per se. Sure, you can argue that Apple will derive at least some benefit by helping block Google ads, but I really think their prime focus is to improve the user experience in Safari. I know I'm not the only person who's complained to them about the horrible ad experience on iOS. There are many websites I will NOT go to on iOS because of the ads. I'll wait and go on a Mac.

And don't forget, it's not Apple who's blocking those ads, it's the user! Apple's simply giving me the ability to do it. So, NO! Apple's not turning off ads and just gonna forget about it---I'm doing it.

As for Apple not blocking ads in apps, of course they're not. The app developers put those there. Blocking ads in an app is not the same as a Safari extension blocking ads online.
I am not too bothered by ads on my PC, people do have to get paid some how afterall, but I cannot stand them on my phone. An adblocker would be nice, especially for those of us that have kiddos that play games on our phones, could save us a lot of hassle and money.
I have used AdBlock on my PC browser for years. I used to block everything. Now, with some websites that I use regularly and have trust in, I will allow to show the ads. Like Jeff said, they have to get paid somehow. Some of my Android apps, I stopped updating. The updates always say "bug fixes", but all I ever notice is more advertisements.
I have no desire to see adverts at all.
if I want something, I'm searching for it with a search engine, not waiting for a suggestion.
if anything the annoyance of an ad drives me in the other direction.
Online ad services had their chance to provide clean, unobtrusive, worth-while ads, and they screwed up. They could have policed the types of ads they served, and they certainly could have prevented their servers from hosting malware. But now, it's not simply a matter of avoiding a minor annoyance and, in so doing, admittedly freeloading on the web. No, it's a matter of security. Too many ad servers serve up malware -- not to mention pop-ups and pop-unders with offensive imagery.

Yes, I block ads. I recommend my friends and family to do the same. It not only makes for a cleaner web experience, it saves me the trouble of having to clean malware of their computers brought on via ad service trickery.

If the ad services want to save their business model and, ostensibly the free web, they'd better put together a consortium with stringent policy and governance surrounding the types of ads they'll accept -- as they should have done initially.
I use them to reduce my bandwidth. I am on a very limited plan and the ads rob me of data.
Have used AdBlock for years (it's free). Wouldn't change.
YES, I Absolutely Block Ads. Have A Device on my Network called "AdTrap", and use "Hostsman" and "AdAway"...
I only want to see what looking for with NO Pop ups, Banners, and Porn ads etc... Some ads are Absolutely Obnoxious!
Also 99.9% of all ads I did get, I'm NEVER EVER Interested in anyways back in the day when I was getting ads.

So, It's a NO Ads for me!
I also use it to block photos that I don't want to see over and over.
in particular, women's lingerie photos on deal news.
A filter option would be preferable.
I use ad-blockers all the time. As for the sites that depend on ads...well, that't their problem.
if ads werent so terrible and would stop trying to force a click or get in the way, id probably be bothered less by them. but adblock plus really cuts down the amount of junk i see on the web, and they have a browser now for android and ios