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This is What it Would Be Like if Japanese Cats Ran Your Pizza Hut

A series of Japanese ads provide definitive proof that cats really shouldn't be running a pizza business.

Cats are notoriously lazy, skittish, and impossible to train — in other words, they're wholly lacking in all the qualities needed to run a restaurant. Setting out to prove this, the Japanese branch of Pizza Hut recently debuted a viral marketing campaign called "Pizza Cat!," apparently betting that Internet + cats = SELL ALL THE PIZZA.

AdWeek has shared all 12 of the restaurant's videos, which detail the exploits of Tencho, Hime, Dora, and Detch as they try to run a Pizza Hut of their very own. The results are both aww-inducing and hysterical, as the felines struggle with everything from wearing a uniform to answering a telephone. Each ad lasts less than a minute, and offers no voice-over or explanation beyond a brief title screen.

Well, we can't say the ads made us hungry, but be sure to check out our Pizza Hut coupons if you're purr-haps feeling peckish. Also, we highly recommend that you click over to AdWeek to see all the videos for yourself.

Readers, what do you think of this sort of viral marketing? Is it the cat's meow, or just another gimmick? Let us know in the comments below!


Marcy pens consumer news stories of all sorts, in addition to adding pithy prose to many of the roundups you see every day. Her work for DealNews has appeared on sites like Lifehacker, the Huffington Post, and MSN Money. She is by far the most metal member of the DealNews staff, and you can see why by following her on Twitter @ThatBonebright.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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Does that flattened chihuahua sandwich ad come to mind?
but did you see any othem wash their paws after the litterbox?
if they are at pizza hut how come the dominos cheese pizza I got had kibble chips and hair all over?
I dunno Marcy. The cat in the video seems a lot more enganaged than most fast food employees I've encountered. At least he wasn't facebooking on his iPhone, refusing to even look up when the phone rang.
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