This Chinese Knock-Off Is So Obvious It's Funny

A new sportswear company, Uncle Martian, debuted this week in China. However, its logo is anything but unique.

Published May 9, 2016

BY:
JULIE RAMHOLD

Staff Writer

Following a long tradition of blatant knockoffs (what, you've never heard of Borios or Pizza Huh?), another Chinese company has unveiled a new sportswear brand by the name of Uncle Martian. In a ridiculous business move, the logo appears to be Under Armour's, at first glance.

Parent Company Knows Knock-Offs

The parent company of Uncle Martian is a 25-year-old sports shoe manufacturer by the name of Tingfei Long Sporting Goods Co. It's been creating off-brand sports shoes for the domestic market for years, but it wants to make Uncle Martian a more high-end brand.

The Uncle Martian logo essentially appears to be the Under Armour logo, but tweaked slightly. And then there's the name: it's a nonsense phrase that sounds like someone slurring "Under Armour." A lawsuit seems likely, if not imminent.

Readers, what are the most blatant knock-offs you've seen? Let us know in the comments below.

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Julie Ramhold

Staff Writer

Julie joined DealNews in 2015, after many years of becoming well-versed in technology issues as a communications professional for a software company. She first entered journalism in college, reporting on issues facing frugal students for CollegeCandy.com. Julie lives in DealNews' hometown of Huntsville, AL.

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