First, visit the NBCAM's official web site to learn how to protect yourself and others from the deadly disease. Breast cancer is the second most common form of cancer to afflict women in the United States with 40,000 projected to die from the disease this year alone. And though regular self-examinations and mammograms can go a very long way to prevent terminal cases, many women refrain from testing due to skepticism, fear, or ignorance. Now is the time to support the cause and raise awareness.
Now comes the fun part: it's easy to support breast cancer research this month by simply shopping at your favorite stores; nearly every major brand has a promotion that donates the proceeds to a foundation:
Sephora junkies, take heed. The site has an entire online store full of vendors, such as Smashbox and DuWop, donating proceeds to various foundations. Some of the items are even specifically made for the benefit and are thus unavailable elsewhere. Particularly poignant is the Balmshell 1 in 8 Lipgloss, which references the number of women who are diagnosed with breast cancer in the United States.
Fragrancenet.com is donating 15% of the proceeds from its Pink for a Cure page. If you fancy a fragrance with "pink" in the name, it's likely to be here.
Select female-oriented DVDs (read: Chick Flicks) from 20th Century Fox and MGM Entertainment are available in special edition pink packaging, with 50 cents from each sale going to charity. Look for specially marked copies of An Affair to Remember, In Her Shoes, and Never Been Kissed. A few titles are available as well on the Fox web site, including our favorite movie to feature Brad Pitt without a shirt -- Thelma and Louise.
Macy's also has an online store (search for "breast cancer"), with a variety of items and brands such as the Frango Limited Edition Breast Cancer Mint Chocolates (absolutely delectable) and the timeless KitchenAid Stand Mixer (pink, of course, and $100 off).
The pink ribbon pin is arguably one of the most recognizable symbols in the country since its introduction in 1990. It's not surprising then that jewelry is another popular area to raise funds. Payless is selling pink heart bracelets for $2, which also gets you a $5 off $25 coupon. At the very least, a tiny Pink Ribbon Lapel Pin from the NBCAM's web site speaks worlds of your support (you must purchase a minimum of five pins for $1.50 each).
With all the delightful possibilities to help fund cancer research this month, it's hard to ignore the disease and how it affects us all. But look at it this way: you can schedule your yearly mammogram and shop for a benevolent reward, all in the same sitting. We suggest adding something shiny and pink to your shopping cart.
-- Lindsay Sakraida