Sears' New Ad: No One Shops Here, So We Have Plenty of Parking!
Where Kmart tried to shock shoppers into its stores with this year's holiday ad campaign, its sister company Sears seems to have something else on its mind: the retail chain's increasingly ghost town-like atmosphere.
In the commercial below, two movie-going ladies choose to leave their car outside a Sears because "Sears always has parking!" As Business Insider pointed out, the ad comes off as being little too self-aware, as "an open Sears store was cited for urban blight last month for appearing abandoned." To be certain, it's an odd ad choice for a company that's had to sell off pieces of itself recently.
What's more, this Sears ad wasn't even the first time TV audiences were treated to an allusion to the ailing company's unoccupied retail locations this year. In an October episode of Family Guy, Lois and Peter wander into a Sears in search of clothes, only to find it's been transformed into a Mad Max-esque wasteland.
What do you think, readers? Is Sears offering up a little self-deprecating humor with its latest ad, or is the spot an actual cry for help? Give us your takeaway in the comments below!
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