Netflix Puts the Kibosh on Qwikster, Goes Back to Original Plan No One Liked

Most people seem to think this is a good decision, as it's responsive to the immense user dissent that arose after Qwikster was announced (which included a healthy number of our own readers). The separate service would have complicated the DVD and streaming process, with separate queues and no shared information across accounts.
Netflix spokesman Steve Swasey admitted that the company was "moving too fast" with the site split, and this seems like a fair evaluation. Remember when they created the Qwikster brand, and then didn't bother to check who owns the associated social media names, and suddenly they had to deal with a kid whose profile picture was a drug-toting Elmo? Oh right, that was just three weeks ago. Of course you remember. Anyway, that might support Swasey's theory.
In the end, a whopping 45% of our users said they were going to cancel everything with Netflix — both DVDs and streaming — because of the split, so it's pretty likely that this fix was necessary for the company's survival. And on the plus side, readers, you got what you wanted: We're back to the original movie rental plan you hated!
Image credit: Scott Feldstein via Flickr
I think the real problem with netflix was the attitude that they are right and all their loyal customers should sit down and shut up. Â That in and of itself turned off a lot of people, or at least changed their whole perception of the company. Â Â
With all the services out there I think Netflix needs to satisfy their customers, not turn them off.
I mean seriously, whenever I got the dvd's they would sit on my tv stand for about two weeks before some sort of gnawing guilt at not getting my money's worth would compel me to watch them and send them back or, about 40% of the time, just send them back without watching.
Netflix has the BEST streaming service around, especially when it comes to tv shows. I am happily shod of the dvd's and am saving money. Works for me!
In the end I think Netflix will die, and we'll have to have accounts through all different streaming services, as everyone tries to get their hands on our money... but maybe this will lead to a-la-carte TV! (Well, streaming at least)