Let's Discuss: Are Oreo Thins a Terrible Idea?
Nothing says "we've saturated our market" like a brand trying all kinds of new gimmicks to nab new customer segments, and no one typifies that ethos like Oreo!
Over the years, as their customer base has stagnated, they've pulled out Spring Oreos (in pastel colors), Birthday Cake Oreos, Cotton Candy Oreos, Pumpkin Spice Oreos, S'mores Oreos (disappointingly not called "S'mOreos," for some reason), and Nabisco's latest: Oreo Thins, which reportedly contain the same creme-to-cookie ratio but with a wafer-like form.
Hands Off, Kids!
Like Peek Freans once did in the '80s, Oreos is positioning these crisper, thinner cookies as being "for adults." Remember how well that worked for Peek Freans? Do you even remember Peek Freans?! Exactly! Maybe a better reference would be the Arch Deluxe, McDonald's foray into "just for adults" marketing? Didn't work out for them, either.
Are They 'Diet' Oreos?
By employing "thin" in the name, it has been speculated that Nabisco — despite their protests to the contrary — is going after the health conscious cookie-eaters with these "lower calorie" snacks. (Four Oreo Thins have 20 fewer calories than three regular Oreos, to put it in the most confusing way possible.)
Get Less But Pay the Same
But let's face it, if you really consider yourself "health conscious," your diet probably consists of "no Oreos," right? The real reason they're called "thin" might just be because a package of the cookies contains less actual food; a bag of Thins weighs in at 10.1 oz while the "fat" Oreos contain 14.3 oz. But despite having less cookies overall, the Thins will still cost the same. So, the package is lighter, while making your wallet lighter, too. See, it is all about weight!
No Twisting, No Shouting!
Did you ever pick up an Oreo and think, "These are great, but they come apart too easily and go terribly with milk?" Well, then maybe you'll love Oreo Thins, because they were not designed for either of those activities.
No matter who Nabisco thinks these cookies are aimed at, they will either find an audience, or they won't. You can't force people to buy in to your un-fun Oreo propaganda!
What do you think, cookie-munchers? Are you the consumer Nabisco is looking for? Dunk your comments about Oreo Thins in our milky comment section, below!
That's exactly what Candy Corn M&Ms taste like...
It sounds good in theory....
There you go Nabisco, I just made you another fortune. All I ask in return is free cookies for life.
Let's face it: if this guy is willing to build a machine whose sole purpose is to get rid of the cream...you might have a market there.
JUST the other day, I was lamenting that "mini" Oreos were dis-proportional and weird - then along come Thins, with their "perfect ratios". It's as if Nabisco was monitoring my thoughts and made a new cookie just for me!
(PS - I KNOW that Nabisco doesn't monitor my thoughts... because I wear a tinfoil hat!)
But Oreo Thins? No, sorry. How do you feel about Oreo Minis?
I think they would fall apart / dissolve almost immediately; they don't seem structurally sound for such activity! That's my guess as to why there was a no-dunking warning. It's just to prevent heartache.
But... but... Nabisco said they are NOT for dunking! Can we actually dunk them? Is that illegal?
Headline: "Local Man Arrested By NabisCops For Illegal Dunking"