JCPenney to Customers: Sorry Guys, Let's All Be Friends Again!
The higher-ups at JCPenney know you're probably losing patience with them. Whether it was their decision last year to nix coupons and sales, or their secret price increases once sales returned, the company is now admitting its faults, missteps, and blatant errors, and asking its customers to give them one more shot. And to show you how serious they are, they made a YouTube video about it.
The 31-second clip, which has received about 200,000 views since it debuted on May 1, states that "what matters from mistakes is what we learn." The ad promises that JCP will listen to your concerns and aims to "make your life more beautiful." How it plans to do that isn't addressed, but thanks to the gentle narrator and Hallmark-esque video montage of cute children laughing, it almost made us believe it.
But readers, what do you think? Is this semi-apology enough to get you back at JCPenney stores? Or are your JCP shopping days over?
Related dealnews Features: