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JCPenney has experienced some difficulties in recent years, even going so far as to close 40 of their stores in 2015. But after a better-than-expected fourth quarter, the retailer is launching a new program in order to appeal to the "modern mom."
The so-called "Get Your Penney's Worth" campaign will roll out "Penney Days" sales on private label items throughout the year — knocking many items to quite literally a penny. Here's what you need to know to get the deal.
Though the first and second round of "Penney Days" have been available both in-store and online, future promotions will theoretically feature select in-store only items for one cent with no additional purchase required. There's no set schedule for the promotions, although so far the first two sales have been back-to-back. That said, savvy shoppers should keep an eye out for the upcoming events.
The first promotion ended last week, and it allowed customers to purchase a regular-price Arizona brand apparel or accessory item, and then purchase another Arizona apparel or accessory item for a penny. This week's promo is similarly a "buy one, get one" deal for home items, although customers who are willing to shop in-store can get a towel for a penny with no additional purchase necessary.
According to Mary Beth West, chief customer and marketing officer for JCPenney, the department store wants to make sure every shopping experience is worth the time, effort, and money the customer puts into it. In order to promote the program, JCPenney will launch a social media campaign that will use the hashtag #SoWorthIt. Customers should look for this hashtag in order to know when a new "Penney Days" promotion is coming up.
Readers, what do you think? Do you find the concept of Penney Days interesting? Or is this something you'll probably avoid? Sound off in the comments below!