Is the New BlackBerry PlayBook 2.0 OS Good Enough to Compete?
There's been a lot of talk about tablets recently; Barnes & Noble announced its 8GB NOOK Tablet this week (and, priced at $199, it's primed for direct competition with Amazon's Kindle Fire). Then there's the the ever-churning Apple iPad 3 rumor mill, which continues to propel us toward a tentative early March release. And just last week, RIM announced the long-awaited BlackBerry PlayBook 2.0 OS.
Considering RIM's tenuous status in the mobile market, many people were curious to learn what the company had in store with its OS update, which includes built-in email with a unified messaging inbox, a calendar and contacts application, access to select Android apps, and BlackBerry Bridge (which lets users tether their BlackBerry smartphone to their tablet, thereby transforming it into a remote control). However, a number of different sources argue that the update is not enough to save the maligned PlayBook. In fact, CNET declared that, "at this point, even the most ardent fan has to admit that this product has been nothing but a disappointment." This statement came in an article unsurprisingly titled, "Sorry, PlayBook 2.0 still isn't worth your money."
The CNET commentary also points out that, despite the doom and gloom for the company, recent sales and promotions on the PlayBook have inspired an uptick in purchases. The 16GB model now consistently sells for around $199, and for just $100 more you can quadruple your storage to 64GB. This would likely explain why, in our poll last month, we discovered that more dealnews readers own a BlackBerry PlayBook than they do an iPad. (Either that, or BlackBerry users are more enthralled by surveys than iPad owners.) But, will the PlayBook continue to sell at high volume as tablets in general trend toward more affordable MSRPs and RIM finds more competition at that lower price point?
Because so many dealnews readers own the PlayBook, we believe our audience in particular has valuable opinions on the new additions to the OS. (Haven't updated yet? Find instructions to do so here.) Do you think the upgrades are enough to keep the device relevant in the tablet discussion? Or does the upgrade fall short? What other features were you hoping for? Tell us in the comments.
Front page photo credit: Technorati
BlackBerry marketing folks please do you job and take note; users need a 1. native Kindle App (Return any money that Kobo paid for exclusivity and get Kindle installed - Kindle has many more customers than Kobo and much greater choice and flexibility of media.) and 2. get Skype up and running.
If BlackBerry is not listening - Hackers please get android up and running.
The 2.0 upgrade has definitely made it worth the buy for me. In fact i bought 2!!
As a former tech journalist myself, I can tell you that reporters LOVE to ride a wave. At the moment, it seems that everyone is floating on the crest of Bash BlackBerry. It's not that RIM doesn't deserve some ass kicking. They've dropped a lot of balls in the past two-three years. However, I also don't think the company deserves to be banished into the "Do No Right" corner that the tech media has placed it.
As a piece of hardware, the PlayBook (I own two) is excellent. At the current prices, it's a superb deal to boot.
On the software side, OS 2.0 is probably the OS the PlayBook should have launched with. Had that been the case, this tablet would have been far more successful. (If you review some of those initial reviews, they tended to be quite positive about the hardware and the software potential.) As it is, we now have a superb platform (with an excellent QNX-based multitasking OS that IMO leaves Android and iOS in the dust), yet still has quite a ways to go to be competitive in the app sweepstakes.
Nonetheless, to characterize the contacts, email, and scheduling triumverate of this OS 2.0 as a simple "PIM" is to not-at-all understand its power or the comprehensiveness of its vision. Together, these integrated apps (which really function as a single app) bring together data from several social-based sources in a way that no other program has ever done. Like all 1.0 software, it has shortcomings. (For my part, I'd like to see some Outlook-specific integration.) But that doesn't diminish the fact that it's a unique, remarkable achievement from RIM.
For me, the PlayBook represents a different vision of what's important in a tablet, a vision built around RIM's core "road warrior" clientele. It's a device that first and foremost collates, integrates, and organizes all the contact, appointment, and communication data that a business person lives or dies on.
Unfortunately, to a shocking degree, the press has allowed Apple to shape the view of what a tablet must be, which comes down to "thin with lots of available apps" because Apple really just  manufactures point-of-sale devices designed to hawk their libraries of music, film, and app wares. (No matter that a high percentage of those apps are utterly superfluous. I'll do my own farting, thank you. I don't need a $500 piece of tech to do it for me.) And then Android "brought up the rear" (they have fart apps, too) with a similar concept.
RIM has gone in an admirably different direction. Whether that will prove to be a commercially viable direction will remain to be seen. At least with OS 2.0, I think they now have an expression of their vision that is mature enough to show us all where they're going.
But where does that leave us now? Well, I have two tablets with a fast, efficient OS; powerful organizational and online tools (the PlayBook browser is a best-in-class achievement with remarkable HTML5 muscle); and the ability to support me whether I'm tracking my work commitments, reading the news, poring over a novel, or playing a game. (I'll continue to handle the flatulence on my own.)
 It is no surprise to me that more dealnews folks own the Playbook, as it represents real value, and there is always hope that those RIM nutso CEO's will be replaced, and better decision-making will prevail. In the meantime, this is all I need in a tablet, is easy to use, handles several tasks at once (without problem), has a brilliant screen (!!!), and fits in a coat-pocket. Plays internet radio beautifully out of those slivery front-firing speakers, which makes me happy, and the (2) cameras are great
(in sufficient light, anyway).
Were it to vanish (heaven forbid), I would buy another, without question.
Where the Playbook is weak is in the apps. Â Almost everyone agrees on this point. Â Productive apps are still lacking in the marketplace and I'm hoping more developers write for native use on the Playbook. While you can sideload/install a lot of android apps, the android player can be painful to use if it's something that deals with files you need to save and locate later. Â I'm hoping the android conversions are a stopgap to fluff up the marketplace and create an ecosystem until more native apps are written to replace them. Â
As for Cnet, I'm not concerned about their biased "reviews." Â They clearly lean one way and that's fine if that's how they want to do it. Â They're even right to a degree. Â The Playbook has had a slow start because of some poor decisions on RIM's behalf, and even continues to have a tough time because of places like Best Buy discouraging customers from even looking at it. Â There is a definite sense of being blackballed for no apparent reason. Â Hopefully RIM can make some strategic decisions and bring it back from the brink, and 2.0 is a good start if you ask me.
The big thing missing from your article in the list of included features with the 2.0 update is the abiliity to run android apps. So not only can the playbook run its native apps, a large number of android apps have been "ported" over to the playbook and are easy to install. Head over to /www.crackberry.com[/url] for the information on how to load them and for a large list of the apps.
The size is perfect for taking everywhere with you. I've essentially gone paperless at work because I always have my playbook with me that has everything on it. As a amazon prime customer, I have the same access to videos and books that a fire owner has (using the android kindle app for the books and the native playbook browser with flash for the videos). Since the going price for a 16gb playbook these days is equivalent with a fire, to me it is a no brainer to take the playbook's better hardware and user interface over the fire.
I would be curious at this point to see what people think is missing from the playbook.Â