How About We ... Be a Groupon?

By Beth Pinsker, Editorial Director of dealnews

Just as Groupon has taken hold on our collective imagination as customers, it has also become the gold standard of small businesses looking for a lift — much beyond its many competitors and imitators. There's now a "Groupon effect" the same way as there is an "Oprah effect," where those that offer themselves as a Groupon deal get such a rush of publicity and new customers that some can't handle the influx.

We wanted to see what it was like to be a Groupon, so we went down the street from the dealnews office in New York to the home of, a dating service that launched last year on Valentine's Day. Co-founders Brian Schechter and Aaron Schildkrout, and national community manager Erin Scottberg, allowed us in with our cameras to tell their Groupon story. Here's how the day of the sale, and the subsequent days, went for them:

Beth Pinsker is dealnews' Editorial Director. She was most recently the Editor of and has been a life-long bargain hunter. Follow her on Twitter — @bethpinsker. You can also sign up for an email alert for all dealnews features.

DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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