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Bowing to the pressure of the competitive smartdevice service provider market, Verizon has announced money-saving changes to its plans to entice both current and new customers. But Verizon users who want to benefit from these changes will have to speak up; customers won't automatically be switched to the money-saving plans, and must reach out to Verizon to take advantage of the deal.
The company announced on Wednesday that it will slash prices on its More Everything plans, or increasing the amount of data offered at each tier, depending on how you look at it. The plans offer unlimited minutes and messaging, with a capped amount of data. Prices at the 1 to 4GB tiers were each slashed $10, effectively dropping every tier down one level. So a customer previously purchasing 2GB at $50 a month could now get 3GB for that same price, or remain at 2GB for only $40.
However, neither of these value-increasing additions will happen automatically. Customers must visit Verizon's website, access their My Verizon page, and choose either option.
In addition to pricing changes, Verizon also added new data tiers — 6GB, 12GB, 14GB, and 16GB — and extended its Verizon Edge discounts to the 6GB level. The Edge plan allows users to pay for their phones over 24 months instead of upfront, and discounts the monthly Verizon Access fee. (Read more about Verizon Edge here.) It was previously only available on plans of 10GB and over.
Of note, Verizon says this Edge offer is available for a limited time only, and it's unclear when it ends. Additionally, the company said customers bringing in a phone line from a competitor will be eligible for a one-time $100 credit.
Verizon has been slow to react to the changes adopted by many of its competitors. T-Mobile has been enacting its "Un-carrier" reforms for years now, eliminating two-year contracts and allowing generous rollover data, for instance. And Sprint hyped an initiative to lure customers away (and in many cases, back) from Verizon and AT&T by "cutting their bills in half."
Readers, what do you think? If you're a Verizon customer, will you switch to one of these new options? If you are not, will you consider switching to Verizon? Let us know in the comments below.