2011 Is the Year of Mobile Shopping

Published
By Beth Pinsker, Editorial Director of dealnews

Based on the statistics, consumers don't seem so ready for the future of mobile shopping. Most people now find store information on their phones and do some comparison price shopping, but they aren't buying much more than apps, ringtones or movie tickets. The tipping point that most stores are waiting for is when people have no trouble browsing on their phones for shoes, TVs or even cars, and hitting the "Buy" button to complete the purchase.

What's been stopping them may be the interface they're dealing with. Phones are great for Angry Birds, but they're not so great for entering detailed credit card information or for managing the many items on your shopping list. Luckily for us all, there are new back-end solutions coming to make that experience easier, and these will become seamless with in-person shopping. We got a look at one such solution at the National Retail Federation's annual trade show. See what's coming from IBM:

Beth Pinsker is dealnews' Editorial Director. She was most recently the Editor of WalletPop.com and has been a life-long bargain hunter. Follow her on Twitter — @bethpinsker. You can also sign up for an email alert for all dealnews features.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).

Comments

Leave a comment!

or Register