2011 Is the Year of Mobile Shopping
Based on the statistics, consumers don't seem so ready for the future of mobile shopping. Most people now find store information on their phones and do some comparison price shopping, but they aren't buying much more than apps, ringtones or movie tickets. The tipping point that most stores are waiting for is when people have no trouble browsing on their phones for shoes, TVs or even cars, and hitting the "Buy" button to complete the purchase.
What's been stopping them may be the interface they're dealing with. Phones are great for Angry Birds, but they're not so great for entering detailed credit card information or for managing the many items on your shopping list. Luckily for us all, there are new back-end solutions coming to make that experience easier, and these will become seamless with in-person shopping. We got a look at one such solution at the National Retail Federation's annual trade show. See what's coming from IBM:
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