1 Out of 2 Shoppers Would Share Private Info in Exchange for a Discount

While information privacy has certainly been a hot topic of late, particularly in respect to retailers and security, a new study suggests that consumers might not be all that shy about their data if a deal is involved.

PriceGrabber (by way of its fashion app, Snapette) polled nearly 3,500 consumers and discovered that one in two would gladly fork over some personal information to a retailer, in exchange for a discount. That whopping 50% might seem surprisingly high, but it's perhaps easier to understand a shopper's willingness when you consider that some of the personal data that PriceGrabber cites (like shoe size) is more innocuous than others (like credit card data). Additionally, respondents are more likely to share information online, as they prefer digital to in-store.

These shoppers aren't just giving out their information for nothing, though; a full 34% of respondents would only play ball if the discount amounted to 50% off. As savvy DealNews readers know, such a coupon is pretty rare, which indicates that consumers still value their information highly.

Readers, how good would a discount need to be in order for you to share personal information with a retailer? Sound off in the comments below, and check out PriceGrabber's infographic on your way.