1 Out of 2 Shoppers Would Share Private Info in Exchange for a Discount

However, many aren't willing to part with their data for anything less than 50% off a future purchase.

While information privacy has certainly been a hot topic of late, particularly in respect to retailers and security, a new study suggests that consumers might not be all that shy about their data if a deal is involved.

PriceGrabber (by way of its fashion app, Snapette) polled nearly 3,500 consumers and discovered that one in two would gladly fork over some personal information to a retailer, in exchange for a discount. That whopping 50% might seem surprisingly high, but it's perhaps easier to understand a shopper's willingness when you consider that some of the personal data that PriceGrabber cites (like shoe size) is more innocuous than others (like credit card data). Additionally, respondents are more likely to share information online, as they prefer digital to in-store.

These shoppers aren't just giving out their information for nothing, though; a full 34% of respondents would only play ball if the discount amounted to 50% off. As savvy DealNews readers know, such a coupon is pretty rare, which indicates that consumers still value their information highly.

Readers, how good would a discount need to be in order for you to share personal information with a retailer? Sound off in the comments below, and check out PriceGrabber's infographic on your way.

shopper discounts

Lindsay Sakraida
Contributing Writer

Lindsay Sakraida specializes in writing about retail trends and lifestyle subjects. She's also obsessed with music, movies, and tennis. Follow her on Twitter at @LinSakraida.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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Depends on % discount and for what product. Also, the ease of providing the private info. If the site or form is difficult then it's not worth it.
Spending 100 dollars now and having to spend more later to reap the discount of my first purchase will never make as much sense as an instant reward...if you even make that purchase