TacklifeDirect via Amazon offers its Tacklife 25-Foot Retractable Tape Measure for $9.97 $7.97. Coupon code "B3RBEIAL" cuts it to $4.98 $3.98. Plus, Prime members get free shipping. That's a buck under our January mention, $5 off, and the lowest price we've seen. It's bend-resistant and features imperial and metric measurement scales. Deal ends April 19.