For REI members only, REI cuts 20% off one full-price item via coupon code "GEARUP20". Plus, the same coupon takes an extra 20% off one REI Garage item. (Not a member? A lifetime REI membership costs $20.) Shipping adds $5.99, or get free shipping with orders of $50 or more. (Many items are available via in-store pickup.) Some exclusions apply. Deal ends today.

How is it a good deal? The coolest thing here is that it's a lifetime membership, so you'll only pay the $20 fee once. Afterwards, you'll be eligible for a 10% yearly refund on eligible purchases and access to special promotions like this coupon (It's the third such coupon we've seen this year.) Additionally, the savings from any eligible purchase you make over $100 will instantly pay for your membership fee.

See all REI Coupons.