Dick's Sporting Goods offers the Lifetime Fathom 10 Stand-Up Paddle Board in several colors (Blue pictured) for $279.98. Choose in-store pickup where available to avoid the $90 shipping fee. That's the lowest price we could find by $290. This 10-foot paddle board features an EVA foam-padded deck, 9" retractable fin, and 0.25" universal accessory mount.